Women's car insurer sends a shiver down the spine of the competition.

"Inhale, exhale, inhale, exhale, inhale...you get the idea.." Women car insurers, you'll be familiar with this indiscreet technique if you've ever had to buy yourself a partner. And then turn him into something that actually resembles something vaguely human. If you, as a lonely women's car insurer, consider a 6 foot inflatable adorned with a short back and sides on its top-most bit, in any way human. Male even. If you ever get a chance to look through any online dating sites though, you'll soon begin to realise why this is a viable option for single, car insuring women desperately looking for love. Women (of the car insuring variety) with needs. A certain female car insurance company has identified the unique requirements of its majority members, and decided to answer them. To you, regular punters here at the real shrine of women's car insurance, that means amazing deals on women's car insurance. I don't have to tell you that. But to one of our, erm, competitors, this means providing their clients with a blow-up man. Naturally, it's labelled as 'a device that aims to make women (car insurers of any denomination) feel instantly safer when driving alone after dark' to throw decent, less deviant people off the brazenly-bottled scent. But, they'll have you believe some yarn about how it's designed and manufactured to help women deter road-rage attacks, car-jacking and other, intimidatory behaviour dished out to us, the fairer sex. And especially whence darkness falls. So at least that way, it will buy us time for those on to us. Yourself and your compressed air friend taking on the appearance of two silhouettes in the front of the car being as convincing to would-be assailants as it gets.

'Buddy on Demand' expands with a sudden rush of hot air at the flick of a switch. Like a normal man. And comes to life when you desire a passenger to keep you company. And then, when he's done that thing he does for you, simply pull off his plug, and off he pops, back into the glove box. Job done. The spokesperson for the insurance company I cant mention, so that'll be ----l-- -h-l-, is called ---k- -r-n. but even without a proper name, her partner will at least recognise her. Unlike yours. And this is her version of events; "Almost half of female motorists tell us they feel vulnerable driving alone at night - many never even get behind the wheel after dark - and that they would feel safer with someone next to them in the passenger seat. We're not saying that an inflatable man is the only answer but we do hope it will give women extra confidence and make journeys in the dark less fearful. The great thing about our Buddy is that you only inflate it when you need it."

Apparently one in every three women - that's over 4million motorists - have suffered at the hands of those dishing out what's commonly known as road rage, or other forms of intimidation when they've been travelling alone. Some women, according to the results of an accompanying survey carried out by ---k- -r-n and her team over at ----l-- -h-l-, to tie in with the launch of the 'Buddy on Demand', admit that they avoid using the car after 8pm; and over two-thirds of women (69%) confirm that they spend less than an hour each week behind the wheel, due to safety concerns, after dark 4 in 5 women, which amounts to some 82%, imply that they only ever feel safe in their vehicle, if there's somebody alongside them. However, this is not always possible, and, suggest this insurer with all the answers, where 'Buddy on Demand' comes into his own. 70% of women drivers feel most at risk by male protagonists, when driving through unfamiliar surrounds, (65%) or after dark. (46%) well, whichever way you look at it, Girlmotor.com offer women car insurers the best deals on their policies, to cover you for any eventuality. That's instead of finishing off the seams on a stock-pile of inflatable, night-time products.

Date - 15/09/2006