Take a leaf out of this women's car insurer's book.

Women, as in women car insurers, don't expect any help on Tuesdays! Or is it Thursdays? Whatever day a certain men's glossy appears down the side of the sofa girls. So you best fix the washing machine yourself then? And look to changing that flat tyre afterwards I guess. Or women car insurers, wait until tomorrow. Or not. As Tuesday blends into Thursday regardless of Wednesday when you're a man. A useless, pathetic man, who can be both useless and pathetic any day of the week, whether clutching the latest copy of a soft-porn mag or not. Such is their way. Of getting women car insurers to do everything anyway.

But wait a minute. What's this?! Why there's now a women's mag that might just turn the tables on him. Or at least slightly adjust the position of it. Not just any old supplement either - a women only car mag! Aimed at women, written by women. And it's bound to have women's car insurance parts to it so keep paying attention there. And it's available right now! If you're native of South Africa that is. Found inside the pages of the July issues of Marie Claire and Cosmo amongst others, Take a Break it isn't. And I'm speaking like this, with lots of these ! As it's called WOW! Actually its not, it's called Women on Wheels, but you can see how I arrived at that. And punctuated accordingly. Made possible by Nedbank Vehicle and Asset Finance (some south African firm) the 90-page motoring-mad, gargantuan bookmark is jammed cover to cover with the latest (South African) car news, (South African) reviews, and anything, and everything that a (South African) women needs to know about vehicles. Due to the unique way it's circulated (being stuffed in high-volume lifestyle publications) makes Women on Wheels the biggest car-focused supplement in South Africa. 1.6 million car-crazy women in South Africa read it, which tells you something. That there's no alternative perhaps? Now there's an idea.

Julia Raphaely is Business Director of Associated Magazines. And it was in that capacity, aswell as being technically one of us, i.e. - a woman, that she had this to say; "It gives the motoring industry a unique opportunity to reach out to women, who are key decision makers when it comes to buying cars for themselves; and men. The supplement stems from our value-added editorial approach, as this is the ultimate car guide for women, packaged with a couple of their favourite general magazines. It is written by top women motoring journalists and looks at cars from the point of view of women's needs. It offers our readers the latest, up to date information about cars, in an exciting, accessible way." And all that without pausing for breath. I bet a man couldn't do that. And a man sure as hell couldn't get car insurance as easily as us women car here at Girlmotor.com. The online equivalent of what we've just been chatting about we like to think. Only with the best women's car insurance thrown in for good measure.

Date - 15/09/2006