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Canine Safety Campaign

The latest safety campaign to secure dogs and other pets securely in the car is now being aimed at young drivers following statistics released by Petplan, the UK's leading animal insurance company. Over 65% pet owners under the age of 30 have insurance for their pet but may still be driving without properly securing the animal in the car. This awareness initiative is being driven by one of the UK's specialist motor insurance companies for young drivers, InsureYourMotor.com.

Young drivers are being warned by InsureYourMotor.com to take note of the new safety campaign backed by the Government and secure their animal by the recommended seatbelts to avoid them being harmed or being hazardous to others in the event of a crash. To raise awareness young drivers visiting the InsureYourMotor.com website will have access to an advisory leaflet written by the Royal Society for the Prevention of Accidents (RSPA) and the People Dispensary for Sick Animals (PDSA) Britain's leading veterinary charity. The leaflet, funded by the Department for Transport, advises on the best methods of securing a pet in the car and recommends 'doggy seatbelts'.

Chris Smith From the Royal Society for the Prevention of Accidents explains:

Our research shows that a medium sized dog, such as a border collie would be thrown forward in a 30mph accident with a force equivalent to that of a baby elephant, turning it into a canine cannonball if it struck a passenger.

David Harlow, Managing Director of InsureYourMotor.com expresses his concern:

Many of our customers are first time drivers and may be unaware of this safety campaign. Even if young drivers do not have their own pet they may be tempted in their new found freedom to take the family dog or a friend's dog for a trip in the car. Therefore, InsureYourMotor.com is endeavouring to ensure young drivers take precautions by securing animals using the recommended methods".

The People's Dispensary for Sick Animals (PDSA) estimates up to 20% of the 4,500 animals that are admitted to its hospitals each day have been involved in road accidents.

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